Press Release: March 2013

BioFach Globally: successfully developing international organic markets

China stands out for its implementation of strict organic legislation

Good forecasts for India and Japan

USA and Brazil – strong markets in the West

Growth in the international organic markets is still steady. Global sales of organic products topped the 50 billion dollar mark in 2008 and, according to a forecast by the British market researcher MarketLine, the market volume should more than double only eight years later. The global market for organic food in 2011 is estimated at almost 63 billion US dollars. More than thirty-seven million hectares of agricultural land worldwide are farmed organically – in 162 countries. (Source: FiBL & IFOAM) The BioFach network with its six events is also present around the globe again in 2013 and will bring together supply and demand. About 100,000 trade visitors will gather information at the BioFach exhibitions in Germany, China, Brazil, the USA, Japan and India and extend the organic sector’s worldwide network. The starting shot for the BioFach exhibitions in 2013 was fired on 13 February 2013 in Nürnberg.

China: leap in growth and new organic legislation

Agricultural production and processing of organic food in China have been regarded critically in the past in China and abroad. The new legislation that took effect on 1 March 2012 and the labelling regulations in force since 1 July 2012 are among the strictest in the world. They are intended to improve the image of the Chinese organic sector and lend credibility to the products. Since then, every organic product bears a 17-digit identification code, which enables it to be checked and traced in the national track and trace system for the organic label. This eliminates counterfeits. The implementation of the new regulations does, of course, mean a large administrative effort and additional costs for both manufacturers and importers, but the Chinese organic market will profit from the strict rules in the long term.
Other conditions for further positive development of the organic market are already fulfilled. First China is an interesting sourcing country that offers a broad spectrum of raw materials on some 4 million hectares of certified organic land (growing and collection from the wild). Second Chinese consumers are becoming increasingly interested in organic food. This will give the market an impressive rise in sales in the future. According to official estimates, annual domestic organic market sales in 2015 should already be in the range from 3.9 to 9.4 billion US dollars. The Chinese consumers’ demand for a broader range of organic food also provides optimum development opportunities for organic firms from abroad. The more than 9 % increase in the number of visitors (15,963) at BioFach China in May 2012 confirmed the interest of the trade and the potential that exists in the Chinese organic market. The seventh edition of BioFach China welcomes exhibitors and visitors to the Shanghai INTEX Exhibition Centre from 23–25 May 2013.

Contact for NürnbergMesse China
Ms Tracy Feng
NürnbergMesse China Co., Ltd.
Rm. 3508-3510, Tower 1, Kerry Everbright City, No. 218 Tianmu Rd. (W),
200070 Shanghai, P.R. China
Tel +86 (0) 21. 52 28 40 20
Fax +86 (0) 21. 52 28 40 11
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