For Immediate Release


Steven Hoffman, Compass Natural Marketing, tel 303.807.1042,

Starbar™ Brings One-of-a-Kind, Organic Raw Superfood Bars to Natural Products Expo West to Revolutionize the Concept of Healthful Snacking

Organic, raw superfoods Starbar™ - with a dynamic combination of raw, certified organic, whole food ingredients, exceptional flavors, and potent superfoods - is shaking things up in the nutrition bar world. After being acknowledged as a Top Product at Expo East in 2010, Starbar™ is being featured in the Innovators Hall at Natural Products Expo West—the world’s largest natural products exhibition. Visit the company at Booth #5863, Hall E.

Aspen, CO (February 15, 2012)?–?Organic, raw superfood Starbar™ is shaking things up in the nutrition bar world. Starbar™boasts a unique line of flavorful, certified organic, raw “superfood” bars that provide convenient, delicious and optimal nutrition.

Starbar™ currently offers five varieties of bars geared toward the nutritional needs of people with active, healthy lifestyles. With names like Brain—Get Your Think On; Detox—Get Your Cleanse On; Skinny—Get Your Skinny Jeans On;Libido—Get Your Freak On; and Beauty—Get Your Glow On, it’s easy to see why the brand was featured as a Top Product Trend in leading natural and organic products news source NaturalFoodNet when Starbars™ first tested its products at Natural Products Expo East in Boston in 2010. Plus, the company will be introducing a new bar, Muscle Rx, at Expo West.

“We are extremely pleased to announce our participation in the 2012 Natural Products Expo West,” said Starbars™ Founder Ericka LaPresle-Freer, whose company is based in Aspen, CO. Natural Products Expo West, held March 8-11, 2012, at the Anaheim Convention Center in Anaheim, CA, is the world’s largest natural and organic products trade exhibition, attracting more than 60,000 visitors from over 70 countries.

LaPresle-Freer formulated all the Starbar™ varieties after her own positive experience with raw foods and after incorporating healthy, nutritious, raw and organic foods into her family’s diet and seeing impressive results in terms of health, energy and vitality. “I wanted to provide my family with healthful, organic raw foods and snacks we could quickly grab while we were on the go, but we found few choices in the market,” she said. All Starbars™ are produced without the use of toxic, synthetic pesticides or GMOs, and are never heated above 118 degrees F, ensuring optimal nutritional and enzyme activity.

Raising the Bar – A $2.5 Billion Market and Growing

As it turns out, LaPresle-Freer is on to something big in the world of nutrition bars where consumers are asking for “functionality,” flavor and convenience, and are increasingly looking for vegan, gluten-free, diabetic and raw food bars as well.

Commenting on specific bar categories in its 2011 report “Nutrition and Energy Bars,” Mintel reports that wellness bars are stealing market share from diet bars and athletic bars. While sales in many food and drink categories declined or remained stagnant between 2008 and 2010, sales of nutrition and energy bars rose considerably during this period, says Mintel. Additionally, there is some indication that the category is positioned well for future growth due to strong demand for better-for-you snacks and increasing pressure to produce more options low in calories, sodium and fat but high in essential nutrients.

The data show that innovation in this category is paying off. According to Nutrition Business Journal, U.S. sales of nutrition bars, energy gels and chews reached $2.5 billion in 2010, a 12 percent increase over 2009. NBJ predicts the category will add nearly $1 billion in new annual sales by 2013.

“After our strong debut in 2010, we will now have an opportunity to showcase our newest bars, and we’re hopeful to introduce our athlete-tested Muscle Rx—Get Your Eight-Pack On bar, which recently underwent a rigorous field test by our athletes who climbed the Titan near Moab, Utah, the largest free-standing tower in the United States and the largest sandstone tower in the world,” commented LaPresle-Freer. The climbers documented their expedition on Starbars’ Facebook page at

Superfoods Make a Dynamic Difference

Starbar™ products feature a dynamic combination of raw, certified organic, whole food ingredients, exceptional flavors, and potent superfoods. Ingredients include 100% organic blueberries, strawberries, apples, dates, almonds, cacao, camu camu, chia seeds, flax seed, raw ginger, maca, dehydrated palm nectar flower, peppermint oil and more. Starbar™ are also a good source of fiber, omega-3 and -6 essential fatty acids, antioxidants and Vitamin C. Available products target sports performance, weight control, beauty, pleasure, brain function, and detoxification.

About Starbar™

Starbar™ is a brand of Zuperfood Inc., a woman-majority owned company based in Aspen, CO. Starbars™ are a unique line of flavorful, certified organic, raw “superfood” bars that revolutionize the concept of snacking. A portion of all proceeds from Starbar™ supports nonprofit organizations dedicated to nutrition, health and the environment. For more information, visit, tel 800.551.9926,

Look for Starbar at this upcoming show: