Dear Sirs,

We are pleased to send you the informative literature and application documents for SANA 2010 - 22nd International Exhibition of Natural Products, which will be held in Bologna from 9 to 12 September.

SANA is the only event in Italy that provides a comprehensive picture of top-quality organic and natural products in the fields of food, health and lifestyle. Last year's show saw the participation of 1,060 exhibitors and attracted more than 67,000 visitors. Along with a host of attentive consumers interested in themes of organic and certified produce and fair trade, the show was strongly attended by industry professionals such as retailers, wholesalers, purchasing department groups, herbalists, pharmacists.

There was extensive presence of foreign professionals, with over 100 buyers from North and South America and numerous European countries thanks to a promotional plan implemented in cooperation with Federbio, the Italian Institute of Foreign Trade, the Ministry of Economic Development, and the Emilia Romagna Region.

The 2010 edition will further develop this emphasis on professional and international visitors, with the goal of confirming SANA's role as the foremost event for companies and professionals on an increasingly demanding and selective market. In addition to North and South American markets, great attention will be paid to all countries in the Mediterranean area, where interest in organic food has been growing strongly for several years.

Once again, stands will be set up in Halls 14, 16, 19, 21, and 22, which in 2009 offered enthusiastic visitors a clear and simple path through the three sectors - food, wellbeing, and living - on which the event is based.

For any further information Mrs. Antonella Maietta, (antonella.maietta@bolognafiere.it tel. +39 051 282409) is at your complete disposal for any relevant detail.

We also wish to inform you that all applications submitted by Friday 26 March will be eligible for a 10% discount on the official rates for the unfurnished area (not including packaged stands, the registration fee or the various mandatory services).

We look forward to hearing from you.

Best regards,

Marisa Corso
Director of Sales and Marketing


BolognaFiere S.p.A.-Viale della Fiera,20-I-40127Bologna
www.bolognafiere.it

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