The show maintains close ties with ACC1Ó, the support agency for the Catalan company's competitiveness in its internationalisation strategy
Alimentaria 2012 is promoted around the world with its ambitious international expansion plan
One of the core themes of the next edition of Alimentaria will be internationalisation; Alimentaria Exhibitions, the event's organising company, is developing commercial action plans and
promotion worldwide, with support, alongside other activities, in the agreement with the main organisations for promotion overseas and presence at top events. The show will take place from 26 to 29
March, 2012, in the Fira de Barcelona's Gran Vía venue.
Alimentaria Exhibitions has just concluded a collaboration agreement with ACC1Ó in which the support agency for the Catalan company's competitiveness will help to raise the profile of the show,
particularly in emerging markets. This alliance's sphere of influence is found in the following countries: Singapore, Malaysia, Thailand, Hong Kong, Taiwan, Japan, and the Arab Emirates.
Additionally, thanks to the Catalan Wines USA Platform, specific activities will be carried out in the US wine market, to raise awareness of Alimentaria and the Intervin show, with events in Boston
and Atlanta.
We attach a press release and photograph with further details. We hope that you will find this information of interest to you.
If you would like more information, please do not hesitate to contact us.
Sincerely,
Alimentaria Exhibitions
Communication and Press Department
Susana Santamaria / Xavi Bertomeu / Silvia Ruiz
prensa@alimentaria.com
+34 93.452.11.04 – www.alimentaria-bcn.com
