Organic Cosmetics in France
Data and Figures
French Cosmetic market Volume 2017: 11,7 Mrd EURO
High Export market: worldwide: 13,6, Mrd. EURO, to Europe6,5 Mrd. EURO
Natural & Organic Cosmetics Market in France:? about 500 Mio EURO
Market Share 4,5 %
Second largest Market for Natural & Organic Cosmetics in Europe.
Growthrate 2016: + 9%,
Growthrate next years: 5-7 % p.a. (Cosmebio & experts)
Increasing “Green” Beauty Market: 70% of the consumers in France are interested in more natural products.
Relevant Channels for certified Natural & Organic Cosmetics:
Specialized Organic shops (25%), Mailorder & E-Commerce (22%), Parapharmacie (12%), Pharmacie (12%) (Source: Cosmebio 2016)
Relevant Brands: Weleda, Melvita, Lavera, Cattier, SoBio Etic, Couleur Caramel, Logona, Coslys, Aroma Zone, Nuxe Bio Beauté.
Retail brands certified natural & organic cosmetics : Cosmia (Auchan), Beauty Bio (Monoprix) and Sooa (Leader price)
French Companies Monobrand shops worldwide : L Occitane 1.500, Yves Rocher 1.700, in France 650 outlets, In Germany, Austria & Switzerland 140 outlets.
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Forecast:
cosmetics in general become “greener”
Natural Cosmetics are increasingly popular with consumers as they perceived as purer and safer.
<>Ongoing demand for milder and more natural cosmetic products
74% of the French consumers agree that brands should have a sustainability program that aims at replacing the natural resources they use to make their products.
§? Natural & Organic Cosmetics has to satisfy French consumers.
Consumers will increasingly look for brands that reflect their values. Brands should talk to consumers as people rather than targets, and showcase the people behind the brand.
(Source: Cosmebio, fabea, Mintel London, naturkosmetik-konzepte, Germany)
