BIOFACH 2025 comes with VIVANESS Area and an improved hall concept
From 2025, VIVANESS will once again be an integral part of BIOFACH and can be found centrally located in Hall 4A as the VIVANESS Area.
From 2025, VIVANESS will once again be an integral part of BIOFACH. The multi-faceted international range of natural and organic cosmetics and personal care products will then be on
display in Hall 4A, to be known as the VIVANESS Area. From 11–14 February 2025, BIOFACH invites the entire international organic food and natural and organic personal care community to Exhibition
Centre Nuremberg. Based on current market developments and feedback from our partners and customers, VIVANESS will no longer be a separate event. This development has resulted in a fully
optimized, compact hall concept for BIOFACH 2025 with which the leading international fair aims to offer exhibitors and visitors alike an all-encompassing and successful trade fair experience at
all levels.
Danila Brunner, Executive Director BIOFACH and VIVANESS, comments: “Based on current market developments and the associated marketing and sales strategies for natural and organic cosmetics and
personal care products, as well as feedback from our partners and customers, we have decided not to run VIVANESS as a separate event as of 2025. The natural and organic cosmetics and personal
care community will therefore once again be more tightly integrated into BIOFACH in the shape of the VIVANESS Area at BIOFACH. This has resulted in a fully optimized, compact
hall concept for BIOFACH 2025 that will offer the customary wide-ranging display of organic food and natural and organic cosmetics and personal care products.”
Hall 4A will showcase natural and organic cosmetics and personal care products at BIOFACH 2025
With the new VIVANESS Area in 2025, visitors will again discover innovations and trends in natural and organic cosmetics and personal care in a single place and in the appropriate ambience of a
hall flooded with natural light. Other benefits include the location right next to Ost entrance, offering improved visibility and footfall. The NCC Ost convention centre and congress are also
right next door.
Representatives of the organic food and natural and organic cosmetic and personal care communities will come together for the next time as soon as 13–16 February at BIOFACH and VIVANESS 2024.
